Blog Post 1: Existing Takeaway Food Delivery Services/Industry

I researched existing takeaway food delivery services and the industry to understand the competitors in the market, how they become successful and how the industry works. This also allows me to look at USPs of companies and spot any gaps in the market to advertise in my advert. I did my research by recording relevant points about the values, history and USPs of different brands as well as looking into how the service operates in the industry.

The key things I found out about the industry was that the total spending on takeaway rose up to £9.9b in 2016 and that customers on average spend £30 a month on takeaway, stated by Just Eat's British Takeaway Campaign. This indicates that the industry plays an important role in many people's lives and that food companies are growing exponentially.

Example of Uber Eats Branding on their website

According to the Business Matters magazine, the three biggest competitors in the food delivery market are Deliveroo, Just Eat and Uber Eats. These three companies dominate the market, so I did research for each one, but the research for Uber Eats was the most important as they had a brand that was similar to the one I envisioned.


Uber Eats was launched in 2014 and is now located in over 250 cities. The Uber Eats USP focuses mainly on having high quality and a large variety of food, with more than 50 different types of food to choose from on their app. Furthermore, from using their app and website, I have found that it was easy to use and quick to order. With only a few taps, I was able to pick the type of food, the restaurant, menu item and how I will pay. Afterwards, tracking is provided to keep the customer updated on how close the food is to being delivered.

Deliveroo Research

Uber Eats Research

Just Eat Research

This research contributed to my final advert because I learnt about the several big brands which dominate the industry, which could potentially create a gap for nicher brands in the market. I also understand that high quality food and a wide variety of food are important brand values which I have implemented into my brand values for YourFood.