A rough cut was done to get a feeling of the final product and encourage new changes to make my final advert better. I did this by getting rough timings for all my shots and editing it all so it fits 30 seconds with a rough title card.
Here are my two rough cuts:
The rough cuts were very useful, as I realised that the pacing of my adverts were a bit uneven due to the unnatural dialogue. Furthermore, some of the actors were awkward, which caused the narrative and dialogue in both adverts to seem unrealistic. This allowed me to make changes in my backup shoot such as recasting and informing my actors more on what atmosphere I want, which create a more believable and engaging advert.
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