Blog Post 7: Research Into Existing TV Commercials In Other Forms (eg. Online, Print, Billboard)

To fully understand a brands marketing campaign, I decided to research into other forms of commercials such as online or billboard adverts. I was able to take inspiration from the adverts I liked and understand the synergy between these adverts and moving adverts seen on TV. I found these adverts initially by looking at a print advert list from Creative Bloq and then researching into more depth by analysing other adverts from the same campaign.

One advert I looked at was a the Nescafé advert which portrays an alarm clock as a cup of coffee. This connotes the effectiveness of their product at doing the same thing as an alarm: waking people up. The focal image of the coffee is placed in the centre, drawing the audience's focus onto it. Furthermore, Nescafé keeps a consistent red colour scheme, which represents their brand. The red connotes a luxury or high class commodity, giving the product a premium feel. I feel like this advert is bold and punchy, proving that adverts can still deliver message through a single frame by using simple imagery.

Wolkswagen also created a print ad with a minimalistic approach. They didn't involve any of their products, but instead used animals as symbols. The contrast between the spiky hedgehog and the delicate goldfish suggests that Wolkswagen's brand is about being unique and different. The tagline "precision parking" suggests that the hedgehog represents a Wolkswagen car and the goldfish represents other cars and how Wolkswagen's cars have precision and manoeuvrability.

Moodboard of print adverts I liked

Moodboard of print adverts I liked

By looking at adverts in other forms, I have learnt how an effective advert should be simple to take in, but have many layers of meaning in order to make it memorable. I will make my logo, tagline and narrative follow the same principle, so that my desired message is easy to understand on the first viewing to create a big impact.