I did an audience feedback session in order to make sure that my advert appeals to my target audience and to have a final check of whether I stuck to the brief. To do this, I found some people in school during break time who were 16 or 17 to watch my advert and give critical feedback. I had multiple sessions with different people and I recorded all the feedback as notes on a piece of paper.
On first impressions, everyone who has watched my advert enjoyed it and thought it was very engaging. Many thought that the split screen running shot in advert 2 and the clinking glasses shot in advert 1 were very well done. They thought that the graphics and app were also very professional.
When I asked them whether they would buy from YourFood, all of them said yes. I also asked about what they thought the USP and brand values were, common answers were: wide variety of food, selection of world cuisine, youthful and fast delivery.
However, many criticised the lighting in my advert, as some shots were filmed poorly, resulting in lighting that cannot be adjusted in post. One particular person also felt like the first advert could have a montage of the boyfriend multitasking many different things when trying to talk to his girlfriend to create a more frantic feel.
From these responses, I have learnt that my advert could still be improved in certain shots with lighting and that I could have emphasised my USPs more. In addition, although people saw regional traits in my advert, no one mentioned it as a brand value. So if I had to redo my advert, I would try to record shots with better lighting and include more outside shots as well as voiceover to anchor that YourFood delivers from local restaurants.
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